ELLES X PARIS PHOTO - JOANA CHOUMALI 

LOFT ART GALLERY | 1957 GALLERY

“I do think that being a woman and more emotionally connected also has its advantages.”

How did you become a photographer? Would you define yourself as a one?

I’ve always found beautiful photographs very touching. When I was 13, my parents asked a professional photographer to come and take a family portrait at home. I was fascinated by what he was doing and asked him a thousand questions. I then started photography while studying graphic design and advertising in Casablanca, Morocco. When I returned to Abidjan, I worked as an art director in advertising for five years before I finally gave into my passion and became a full-time freelance photographer in 2008. I have since opened my own studio in Abidjan in the Ivory Coast. I like the idea of pushing the limits of this discipline and using different techniques. I define myself as a photographer because all my projects use photography as a base.

What drives you as a photographer?

My photography has always been a reflection of my observations and the social phenomena around me. At first glance, what appears to be a sort of documentation of life experiences and cultural facts is a testimony of many different emotions that people seem to glimpse. I would also say that over time, my photographic approach has become even more rooted in sociological observation and is placed somewhere between photography (art and visual technique) and a focus on documenting a number of social issues: the quest for identity, post-trauma adjustment strategies, beauty standards, etc.

Do you think there is such a thing as a ‘woman’s gaze’ in photography? Is this something you can relate to?

I am naturally drawn to certain issues. Or you could say perhaps that the way I see things is undeniably influenced by the way I have been shaped by society as a woman. This surely influences the way I look at other women’s stories, at transmission between the generations, at social rules imposed on them, and at the social realities that impact women (see my series Sissi Barra, Awoulaba/Taille fine, Resilients, etc.).

Has being a woman influenced your work as an artist in any way?

When I was a child, there weren’t very many role models. It was harder to picture yourself as a photographic artist because there were very few around me at the time. Also, the field of photography is very masculine, which can be challenging for a woman but not impossible. It can also be a challenge to balance work and family commitments. However, I do think that being a woman and more emotionally connected also has its advantages. It means that I am more comfortable with the subjects I photograph and can create a bond with women in particular. There is also the whole experience of being a woman in societies such as ours, all the issues, phenomena and realities that this entails influence what I express through my art.

Do you live off your art?

Yes.

Which authors have inspired you? Are there any women photographers among them?

When I started photography, I was really attracted to portraits and the great masters of portrait photography like Malick Sidibe and Seydou Keita but also Chester Higgins Jr and James Barnor. Of course, I liked the work of women photographers like Diane Arbus or Vivian Maier. Today, I greatly appreciate the work of my contemporaries: women photographers from the African continent and the diaspora such as Aida Muluneh, Angelica Dass, Sarah Waiswa , Macliné Hien or Fatoumata Diabaté, and Zohra Opoku (whose work also blends textiles and photography).

Joana Choumali

BIO


Joana Choumali is a visual artist born in 1974 in Abidjan, Ivory Coast. After studying graphic arts in Morocco, she worked in an advertising agency as an art director before starting her career as a photographer. Her work focuses on Africa and its countless cultures. Since 2016, Joana Choumali has integrated text into her work and has defended the notion of meditative creation. Her creations have been exhibited at the Photoquai Biennial at the Musée du Quai Branly-Jacques Chirac in Paris, at the Bamako International Photography Biennial and at the Troppenmuseum in Amsterdam. In 2019, she was awarded the Prix Pictet for photography for her series Ça va aller. Her work has also been published in the international press (CNN, New York Times, El Pais, The Guardian, Le Monde…).

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